Exercise 2:

measure an outbound link click on this link to simoahava.com
Use a Google Analytics event tag with the following settings:

  • event category: outbound links
  • event action: click link
  • event label: the clicked URL

2.1 Now change the event action so that you get the clicked text there.

2.2 Now try and get the data-gtm element that is part of the link in a variable in gtm. So, make a variable that returns the data-gtm information of link clicks

Exercise 3 »